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Social media trends for the travel industry in 2016
With the new year is upon us, it’s about the perfect time for brands to evaluate their social media strategies for 2016. Last year brought numerous changes and enhancements to some of our favorite...
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How Travel Brands can make friends and influence people using social media
This post originally appeared on LinkedIn. With social media being an essential tool for brands to communicate with their customers, it goes without saying that many travel brands look to social media...
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Welcome Robin Hamman – Emoderation’s new Commercial Director, EMEA
Robin Hamman, the former Director of Social Business and EMEA Digital Network Lead at FleishmanHillard, and Digital Director at Edelman, has joined Emoderation as Commercial Director, EMEA. Robin will...
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How social media has revolutionised the fashion industry
Social media has had a powerful impact on the fashion industry, taking it from something which was controlled by a handful of designers, to an industry that has started to see its trends shaped by...
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Social for pharma brands: How to respond during a crisis
Crises that happen to pharmaceutical companies tend to involve serious – or the potential for serious – health issues. These crises can’t be resolved by simply saying the right thing on social media,...
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SXSW Interactive 2017: Vote for us!
SXSW Interactive is a huge event for the digital sector and it represents a great chance for brands and agencies to learn and share the best approaches to finding success on social media along with...
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Keeping customer reviews above board
Recently, the UK’s Competition and Markets Authority (CMA) reported the result of an investigation into an online retailer found to have suppressed the publication of negative reviews for their...
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The importance of transcreation in global social media campaigns
What is transcreation? How can brands use it to enhance their work? Transcreation is far more than translation, and different to localisation. It’s not just about converting content to make it...
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Social Media Week Chicago 2016: Taylor’s key takeaways
As I turned the corner, I saw the familiar yellow and blue sign of Social Media Week. The paparazzi must have seen me before I noticed them, because calls of ‘Taylor, who are you wearing?’ came rapid...
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IAB Forum Italy 2016 event recap
At the 14th Interactive Advertising Bureau Forum in Italy, Mario Montemagno brilliantly moderated his guests speaking about chatbots, space tourism, human interfaces and much more. Meanwhile, at the...
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